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Before i go any further, let me discuss somethings about publishing books:

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A publisher's business is selling books. The company acquires books that it hopes will sell, and sell well. Your publisher is putting up the money to publish your book, so you need to approach the project from his point of view as well as your own.
We haven’t got the space to go into great detail about the publishing business here, but you need to know about "returns," because the challenge of returns makes publishing different from other businesses. Publishers sell books on consignment. Publishers ship books to bookshops, and if a book isn’t sold within a certain time period, it's destroyed. The bookseller strips the cover from the book and sends the cover to the publisher for a full credit. This is the "return.” If a title doesn’t sell, the publisher takes a beating. As you can imagine, publishers are no keener to lose money than you or I.




What does this mean to you as you write your book proposal? It means that your proposal needs to emphasize the ways in which you, as the writer, will take responsibility for the book's success.
You will try to ensure the success of your book by gauging the marketplace. You will work out who the likely buyers of your book might be, and the reasons they will have for paying good money for your book. You'll assess the competition for your book. You'll work out ways in which you can promote your book, so that people hear about it. You're in partnership with your publisher, and if you're prepared to take responsibility for that role, the publisher will be much more likely to buy your proposal.
Why write a proposal first?
All non-fiction books are sold on proposal. A book proposal is much easier to sell than a complete book.
Here are some of the reasons:



• It's easier to read a 20 or 30 page proposal than a 400 page book;
• It's easier to make changes in the book's concept at the proposal stage;
• With a proposal, the publisher, in the person of your editor, can take ownership of the book. It's like bespoke tailoring: the editor feels that the book has been specifically written for the publishing house.

Even if you decide to write your book first, you'll need to create a proposal once you've written it. No agent or publisher is interested in reading an entire book to assess its viability. That's the proposal's job: to ensure that your book has a niche in the marketplace. As you do your research for the proposal, you'll work out whether or not your book is likely to sell. You can shape the book at the proposal stage, much more easily than you can when it’s a huge stack of print or a giant computer file.



Sometimes you may get an idea for a book, but the idea is amorphous, it doesn’t have a real shape. You may want to write several thousand words to see whether the book becomes clearer in your mind. But write the proposal before you write more than ten thousand words, because your book must target a specific group of buyers.
How do you write a book proposal?


You write a proposal step by step. In this e-book, we'll work on your book proposal together. Each chapter has tasks for you to complete. Once you've completed all the tasks, you'll have a book proposal that has an excellent chance of selling.


Here's what we'll cover:
• (Day One) Getting an idea for your book.
• (Day Two) Developing the idea and expanding on it. Assessing the market. Who needs this book? What's the competition for the book?
• (Day Three) Writing the blurb. Outlining your book.
• (Day Four) Researching your book proposal, and fleshing out your outline.
• (Day Five) Writing a proposal query letter. Sending your query letters to agents and publishers. (You send the queries while you're working on the proposal. This helps you to gauge reaction to your work.)

• (Day Six) Writing the proposal.
• (Day Seven) Writing the sample chapter. Revising your proposal.

I'll be including a sample of a book proposal for you to look at, so you can see what material the proposal contains. This proposal garnered an agent contract the first time I sent it out. I'll also include other samples, so that you have plenty of templates from which to construct your own proposal.

How to use this e-book
First, read through the book, to see what information it contains.
Next, work through the book, chapter by chapter. As you read each chapter, do the tasks and the exercises in the order in which they appear. Doing them will help you to write not just one, but many book proposals. Remember, the primary aim of this book is to help you write your first book proposal and be well on the way to selling it by the time you've worked your way through all the chapters.



Work FAST
It's vital that you concentrate on getting the words down on paper. As long as you have something on paper, you can fix it. As we work through the material, I'll be encouraging you to work FAST and not think too much about what you're writing. Thinking has no business in your first draft. Thinking comes later as you rewrite.
Can't devote a week to writing your proposal?



If you're on vacation, you can set aside a couple of weeks to work on your proposal. But what if you don't have a vacation due? Easy! You can fit writing into
your busy life. You'll still follow all the steps, but it will take you longer. Try to stick to a set schedule. You may decide that you'll complete a chapter a week, for example.
Work fast. Work on your book proposal EVERY DAY, even if you only have five minutes to spare. This is because at the beginning, ideas are fragile. Time spent with your proposal each day helps you to build and maintain your energy and your enthusiasm.
Day One: What’s a book proposal? Get an idea for your book
Day One Tasks



Task One: Look over four non-fiction books
Take your notebook and visit a bookstore. Skim four non-fiction books of the kind that you hope to write. Check the number of pages, the table of contents, and chapter length. How are these books written? Are they written in a casual, tongue-in-cheek style like the For Dummies series? Do they include lots of anecdotes and personal information about the author?
In your notebook, write down each book's title, author, publisher, and year of publication. Also, write down anything you find interesting about the book. Scan the acknowledgements page to see whether the author thanks her editor and her agent. Make a note of their names if she does. (These people may be interested in your proposal if it covers a similar subject area.)

Task Two: Work through the Idea Generator exercises in this chapter
Read the Idea Generators, and do at least three of them, even if you've already got an idea for your book. Working through this material is important because it will give you confidence that you it's easy for you to find as many ideas as you need.

Task Three: Create a computer folder to hold your working files
Create a folder on your computer to hold all the files for your book. As you work, you'll generate many files. Create sub-folders as you need them.
Task Three: Create a Work Log
Create a file on your computer as a diary for this project. Paste all the information you gather while searching the Internet and while communicating with others in this log. Date each entry. If you need to leave your project for a few days, you can read your log to get back into the groove of your project.

What’s a book proposal?
A book proposal is a business document that convinces a publisher to buy your book before you've written it. Your proposal says, in effect: "Hey, I've got a great idea for a book which lots of people will want to buy. Do you want to publish it?"
Think of it as a combination brochure and outline of your proposed book.
There's a standard format of material that your book proposal will need to cover. This doesn’t mean that you need to hew completely to this format. It's just a guideline of topics your proposal must contain.

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Your book proposal must contain:
• A title page, with the title, subtitle, author, word count of the completed book, and estimated time frame for completion. You might state: "75,000 words, completion three months after agreement.”
• An overview: a description of the book. This can be as short as a paragraph, or several pages long.
• The background of the author. Your biography, as it relates to your expertise for this book.
• The competition in the marketplace. This is where you mention the top four or five titles that are your book's competitors. (Note: if there are dozens of competitors for your book, this is a good thing, because it means that the subject area is popular. Your book will need to take a new slant.)
• Promotions. This is where you describe how you will promote your book, both before and after publication.
• A chapter outline.
• A sample chapter, or two chapters. This is always the first chapter, and if you're sending two chapters, it's the Introduction and Chapter One, or if there's no Introduction, it's Chapters One and Two.
• Attachments. Optional. You may want to attach articles you've written about the book's topic, or any relevant supporting material.
Got an idea for your book? Great!
If you already have an idea for your book, that's great. Please work through the material in this chapter using your current idea, or join us in developing new ideas. Open a new computer file so that you can work through the exercises as we progress.
Start here to develop an idea for your next book
There's nothing mysterious about coming up with ideas. Within a page or two, you'll have more ideas than you know what to do with. Your ideas start with YOU. When you think about what you enjoy, about your past experiences and your knowledge, you're guaranteed a regular fountain of ideas. Let's turn on the fountain.
As you do the following exercises, work through them quickly. Don't allow yourself to bog down. Do them as quickly as you can, and then go and do
something else for a few hours, to let the ideas gestate and bubble in your subconscious mind.
When you come back, read through the ideas you generated, and add to them as you read through your lists. Please don’t discard any ideas at this stage. This is because the way to a brilliant, fantastic idea is by twisting an idea slightly, reversing it, or by combining several ideas into a new one.
Searching for ideas alerts your subconscious mind that ideas are important to you. Over the next few days, you may get a nudge from an idea that says: "Write me down.” Do that right away, even if you're in the middle of a shower or you're driving along the freeway. (If you’re driving, pull over.) Write that idea down, because even if you're one hundred per cent certain that you will never in this lifetime forget that amazing idea you just had, believe me, you will forget it. Write it down, always.
When you stay alert to the idea hovering at the corners of your consciousness you will never be without a book bubbling away. This is how you turn your first book into a long series of books.
First thing in the morning is a great time to generate ideas. Set your alarm ten minutes early, then sit up in bed and jot down 50 ideas.

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Idea Generator One: What you're good at
Make a list of 20 things you're good at. Don't think too hard about this. Maybe you're good at buying presents for people—you've got a knack for choosing just the right gift. Maybe you're a good cook, or a good parent, or a good swimmer or a good tennis player. Or maybe you used to be good at one or more of these things. For example: I grew up with horses, and owned horses for many years. I'm good with horses, and a good rider. If I saw a gap in the market for a horse book, I'd feel comfortable writing the book.
You get the idea. List at least 20 things that you're good at, or have been good at in the past. For example, if you know you're an excellent gardener, even though you now live an apartment, list "gardening.”

Idea Generator Two: Your past experiences
Experiences sell. If little green men from Mars have abducted you, it's a book. If you're a bigamist, it’s a book. People have written books about their illnesses (see from challenge to opportunity below), their addictions, and their pets. Browse through the bestseller lists to see what personal experiences people are writing about.
Here's where you walk down memory lane. If you're in your twenties, it'll be a short stroll. If you’re in your forties or older, it will be a hike. Don't get bogged down with this, list 20 experiences you've had that spring to mind.
The easiest way to come up with experiences is to work backwards through the stages of your life, or through decades. Again, don’t take a long time over this. Set yourself a time limit --- ten minutes is enough.
Idea Generator Three: Your knowledge
What do you know? Start by making a list of all the subjects you were good at in school. Then list all the jobs you've had – yes, part time work counts.
Also list:
• Your hobbies. Are you a keen Chihuahua breeder? Do you quilt? Take photographs?
• Your current job. What are you learning in your job that other people would pay to learn?
• The places you've lived. Your hometown may be boring to you, but guidebooks sell well.
• Your family tree. What special knowledge does your nearest and dearest have that you could write about?
Spend around ten minutes writing down as many subjects as you have knowledge about.
Idea Generator Four: What you enjoy most
Celebrity chef Nigella Lawson freely admits that she cooks because she loves to eat. Nigella has turned her love of food into a career. She regularly produces bestselling books. (Her chocolate recipes are brilliant.) What do you love? People have written about garage sales, cosmetics, cars, and vacations. If you love something, chances are that thousands or maybe millions of others will love it too.

Watch the newspapers and take note of current trends. Or better yet, listen to what your children are talking about, or asking you to buy for them. Children tend to be well up on what’s happening.
Remember that it will take around two years for your book to reach the bookstores. Therefore, the currently hot topics on the bestselling lists may be old news before your book is in the stores. This doesn’t mean of course that you can’t write on perennial favorites like money, sex, and exercise. These topics never go out of popularity, and a new twist on one of these is always a sure bet.
The idea of writing about what you enjoy is that you will be bringing passion and enthusiasm to your topic. Enthusiasm is a must.
Idea Generator Five: From challenge to opportunity
You face challenges every day. Most are minor, but some are major challenges. If you've ever faced a large challenge, or if you're facing one right now, then consider that the things you learn could help other people. Whatever your challenge is, whether it’s moving house or confronting a life-threatening illness, other people face the same challenges, and in those challenges lay the seeds of books.
Make a list of 20 challenges you've faced in your life. Anything catastrophic qualifies: losing your job, facing bankruptcy, the betrayal of a spouse. If you've had a quiet life, then make a list of challenges that the people you know have faced.
Additional challenges you can consider include any habit you've broken, from congenital lateness to overeating.
When you've finished brainstorming, you'll have dozens of book ideas. Winnow out the non-starters. Don't delete them; move them to another computer file. Call it "odds and ends" or "snippets.”

Checklist: Is this the right idea for you TODAY?
You've worked through the idea generators, and you have one or more ideas that you feel would work as a book. The next step is to scrutinize your primary idea carefully.
Consider your idea and look at this list of questions. See if you can answer "Yes" to all of them:
􀀻 Am I enthusiastic enough about this subject and my ideas about it to sell this proposal to an agent and an editor – and to readers?
􀀻 Will I retain my enthusiasm through the months it will take me to complete the book?
􀀻 Is there a market for my book? (I've checked Amazon.com and bookshops for competing titles. I'm convinced there is a market for my book.)
􀀻 I can find people with expert knowledge to interview as I write my book.
􀀻 Does my book provide solutions to problems?
If you can answer YES to most of these questions, you're set. Great! We're going to start work on your proposal.
Day Two: Develop your idea and assess the market
Day Two Tasks
Task One: Keep studying non-fiction books
The more you know about how non-fiction books are constructed the more easily you'll be able to work on your own book with confidence. Look at the books on your shelves at home, and at your local library. (Be sure to make a note of any editor or agent acknowledgements.)
Task Two: Develop your idea
Work through the various steps in developing your idea. (See "Simple Steps In Developing Your Idea" in this chapter.

Dispelling myths and a word about confidence
If you're feeling nervous now that you're about to start this project, relax. Tell yourself that you will take it step by step. All you need to do is work at it steadily, a word, sentence, and paragraph at a time, and you will complete your proposal, and then when you've sold the proposal, you'll complete your book using the same easy-does-it method.
While we're at it, let's dispel a few myths.